Last year just as it was drawing to a close I wrote three notes on Christmas ale. First I set out an early instance of Christmas ale branding by Hallett & Abbey in England. Next, I discussed how the association between ale and Noel arose in the Christian calendar.
Finally, I looked at another early example of Christmas ale marketing, this time in Brooklyn, New York.
The work is here, and more apt for this year really as we are still in the run-up to the festive period, before the satiation and post-Yule lassitude set in.
Hallett & Abbey Christmas Ale (19/12/20)
Ale, St. Thomas, and Christmas: (19/12/20)
Christmas Ale in Brooklyn, NY: (22/12/20)