Stella Artois – Current Product Review

According to Michael Jackson’s (1992 edition) The Great Beers of Belgium, “Belgian Pilseners are usually 80-95% malt”. This presumably included Stella Artois, the well-known Belgian pilsener, long imported to Canada.

Stella, which means star, was first released in 1926. It was quite possibly all-malt at origins. When I first drank it in Belgium some 30 years ago, it was by then probably a malt-and-adjunct brew, as the case for most Belgian pils.

According to (1996) Belgium by Beer: Beer by Belgium by Annie Perrier-Robert and Charles Fontaine, since the last quarter of the 19th century adjuncts have been steadily used in Belgian brewing. Of course, not by all brewers, or for all styles.

The authors cite lower cost as the main reason, viz. barley malt.

They state the percentages in the mash as from 10-15% – similar enough to what Jackson wrote. Mass-market brewing in North America typically employs much higher levels of adjunct.

In Belgium, Stella is brewed by InBev Belgium, a unit of Anheuser-Busch InBev SA/NV, which also owns Labatt Breweries in Canada. And Stella is now being brewed in Canada.

At The Beer Store (TBS) in Ontario, some outlets still carry both the Belgian and Canadian brewings, in cans. The bottles seem still only Belgian.

So I bought cans of each, first, to try Stella again, second, to compare the two versions. I tasted them blind, poured in the same style glass, at same temperature.

The colour as later observed was similar but sample no. 1 seemed fractionally darker.

Not surprisingly, the two beers tasted quite similar. I’m sure the typical consumer could not detect a difference. Still, to my palate, sample no. 1 seemed a touch richer and longer in finish, with the hop taste more defined.

No 1 was the Belgian, No. 2 the Canadian.

I confess to some surprise, as going by the ingredients list on the can, Canadian Stella is all-malt, hence no corn, rice, or other adjunct is used. The Belgian can doesn’t say, but presumably Belgian Stella uses adjunct, as other reports have stated. Once the import warmed I thought I could taste the adjunct, but it’s a light touch.

Of course, all-malt of itself does not denote a better beer. The degree to which the fermentation is taken (in particular), the hopping, and other factors play into it as well.

Jackson’s book of 28 years ago noted a marked Czech hop character in the nose. I didn’t get that in either version, or in Stella I tried in Belgium earlier this year.

As to why the Canadian brew is all-malt, I could ask Labatt, but my interest is not keen to that extent. It may have to do with duplicating in Canada a beer mashed with European malt.

In other words, presumably Canadian Stella is brewed, or mostly brewed, with North American malt, and other ingredients. Perhaps to align the profiles it is best to use all-malt here. Or maybe there is another reason, I don’t know.

Anyway such are my views, your mileage may vary, of course.

N.B. A licensed version of Munich’s Lowenbrau similarly replaced the import on our shelves some years ago. A few months ago, having forgotten it is brewed here now, I poured one and thought, “typical German blond lager, nice and fresh, too”. There you go.


*I’ll try the newbie in a few months. My experience with breweries of any size, although more typically small ones, is tweaks can be made in the first year or two of a new release.







3 thoughts on “Stella Artois – Current Product Review”

  1. I’ve never had Canadian Stella (or at least I don’t think that I have), but the product here in the US has changed for whatever reason over the past couple of decades.

    Indeed, I first had Stella a couple of decades ago. My tastes at the time inclined towards darker beers and I frankly wasn’t all that impressed. Indeed, the product here was a bit “skunky” like Heineken sometimes was here.

    Heineken is no longer skunky in these parts, and Stella normally isn’t. The oddity of it is however that it acquired a real stellar (excuse the pun) reputation in the intervening years and was regarded as a real premium beer, something fairly remarkable in the age of all the microbrews. I still don’t really like it. I don’t despise it either, and will drink it if offered to me or if the other choices are Budweiser and Miller Lite or something. But I remain baffled by its reputation.

    I do love their commercials.

    • Thanks, and great marketing for sure these days.

      Based on my earliest tastings in Belgium, I feel it had more character back then, especially in the hops, which the Jackson reference kind of supports, but anyway lots of great pils beers today to buy, craft and import.

      Stella has my admiration but more on a business level, let’s say.

  2. You must have lost your taste buds. Stella brewed in Canada is a disgrace. I have drank Stella for over thirty years I now have changed as the Canadian version is appalling. Ask the people in the Beer Stors Canadian Stella is not selling


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: