Confectionately Yours

Pastry Stout Avant la Lettre

Dear Readers:

Guinness Brewery had a brilliant ad poster in the 1950s, co-signed with a butterscotch-making subsidiary. The headline: Confectionately Yours.

Alamy has a sample up for sale, see here. (It takes a second or two to load).

The sweets maker was an old London firm, Callard & Bowser. Guinness acquired it in 1951, divesting finally in 1982.┬áThe Let’s Look Again site has a good capsule history.

One may be pardoned for thinking Guinness was ahead of its time, given the current fashion for pastry stout. (Bemused readers should read Kate Bernot for the lowdown).

In truth though the Guinness ad took pains to separate while still likening stout and sweets, in a dazzling Lewis Carroll pastiche.

Guinness did not think evidently of combining the two for a new product. Had it done so and named it Confectionately Yours, it might be the grandfather of all pastry stout, who knows.

What remains clear is, such advertising, next to today’s, is like comparing a Rolls Royce to a push wagon.

Expressionately Yours,

Beer et Seq


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