Last year as it was drawing to a close I wrote three posts on Christmas ale, linked below as they retain full relevance.
The first sets out an early instance of Christmas ale branding, by Hallett & Abbey in England. The second discusses how the association between ale and Noel arose in the Christian calendar.
The third uncovers an early example of Christmas ale marketing, in Brooklyn, New York.
Hallett & Abbey Christmas Ale (19/12/20)
Ale, St. Thomas, and Christmas: (19/12/20)
Christmas Ale in Brooklyn, NY: (22/12/20)