Reader David Conant mentioned enjoying Black Horse Ale when made by Fred Koch in Dunkirk, NY in the 1970s and early 80s. This is a different Black Horse than the one made by Dawes Brewing/National Breweries/Dow Breweries in Quebec. Their successor, Molson Coors, still makes a Black Horse today but for the Newfoundland market, and it is a lager.
I will compress some history below gleaned from numerous online and print sources. Forgive me for not citing sources in most cases, but it will be easier and faster to relate the story.
Dunkirk is a small town west of Buffalo on Lake Erie. This is the northwestern corner of the Empire State, across from Niagara in Canada and to the west but comparatively a stone’s throw.
That brewery, founded 1888 and always very small, closed in 1985. Despite its size and obscurity, or perhaps because of it, the brewery was purchased in 1982 by another small, northern brewery, Vaux of Sunderland, England, a story unto itself. Hence (I presume) the oddity of seeing Jubilee Porter sold on the shores of Lake Erie in an atmosphere of Friday night fish fries and quasi-Midwestern accents. (But porter and Catholic parishes …. maybe the Jubilee idea wasn’t so dumb…).
The story is yet more intricate as Carling in Waterloo, Ontario brewed a Jubilee porter too in the 1950s-1960s. Carling, given its extensive U.K. interests starting in the 1950s, probably had a connection to Vaux if not owning it at one point.
This online reference for Fred Koch refers to its Black Horse Ale as introduced in the early 1960s and initially made under contract by Diamond Spring Brewery in Lawrence, MA. See a basic outline of the latter’s history here. In the 1960s the brewery was called in fact Black Horse Brewery. It closed in 1970 and presumably Fred Koch bought, licensed, or continued the name for its production in later years.
Champale, Inc. of Trenton, NJ, also known under the moniker Iroquois Brands, had since 1939 brewed its malt liquor line, still produced today by Pabst. Champale also made a Black Horse originally licensed by the Lawrence, MA brewery. James D. (Jim) Robertson, in his 1978 The Great American Beer Book, considered the Champale Black Horse the best ale in America. That’s pretty tall praise and Robertson had an excellent palate.
See an extract of his comments included below.
I had the Fred Koch Black Horse a number of times and remember an odd talc taste, but this was when Fred Koch was on its last legs. Perhaps the beer had declined in quality. I never had the Trenton one.
Online collections show the Black Horse labels of Lawrence, MA and Dunkirk, NY as almost identical, both had a legend claiming an English ale character.
In his comments on the Champale version, Robertson speculates that it “descends” from the Dow (Dawes, originally) Black Horse which was marketed as an import in the Northeast in the 1940s. He also states in the 1950s a brewery in Lawrence, MA was making a Black Horse Ale.
Indeed Tavern Trove labels for the Canadian Black Horse show a version marked imported from what seems the 40s or 50s. Tavern Trove also shows a Michigan brewery in 1933 making a Black Horse Ale with a label quite similar to the Canadian Black Horse. Maybe that was the first American-made one.
Perhaps the Diamond Spring brewery, as it was known in the 1950s, or another brewery in Lawrence, licensed the brand initially from Dow in Quebec, or the Michigan brewery did, but this is unclear.
Certainly under the name Dow’s Black Horse Ale, the Canadian beer was still being sold in the U.S. in the 1970s. There must have been a particular legal situation which allowed two U.S. Black Horse ales to be sold concurrently as well. One can speculate endlessly, e.g., maybe the Canadians had not trademarked the Black Horse name early enough in the U.S. and local producers acquired common law rights in their region.
It’s hard to say until more information may become available.
Note re images: The first image above was sourced from this website and the second from Tavern Trove here. The last was extracted from my print copy of Jim Robertson’s book mentioned above. Full publication and purchase details may be viewed here. All intellectual property in the sources belongs solely to their lawful owner or authorized user, as applicable. Images used for educational and historical purposes. All feedback welcomed.