A Brewery That Made Milwaukee Famous


The once-great Schlitz of Milwaukee issued in 1910 a souvenir booklet  (via DPLA and Wisconsin Historical Society), probably for guests who had attended its tour, possibly VIP ones.

It’s almost all photographs, but very informative of the grand state of large-scale U.S. brewing before WW I. See e.g. page 6 for a picture of the handsome wooden fermentation tuns, virtually the same as Stroh was still using in Detroit in 1960.

There is no substitute for perusing this time capsule item, so just open the link and page through…