After consulting dozens of sources, I came to understand there were two, albeit unrelated, Reinhardt breweries in Montreal in the period leading up to the 1909 merger that resulted in National Breweries Ltd.
I was continually put off-track in following a skein or narrative for each “branch”, until I realized this fact.
Montreal’s population was almost completely of French or British stock then, but there were small numbers of other origin. The Germans had a tiny representation, some descended from Westphalians or Hessians who had fought with the British in the late 1700s in North America.
It was understandable, due to this influx, that one would enter brewing, and one did: Gottlieb Reinhardt, in 1852, and his descendants continued the business until said merger. Gottlieb himself died in 1895, having come to Montreal in 1831, from Wurtemberg. See the birth details in the second listing, here.
He is buried in Mount Royal Cemetery in Montreal, a leafy resting place for the social and business elite.
The Salvador Brewery established in 1900 on St. Paul Street in Montreal, often called the Reinhardt Salvador brewery, was a venture of a son of Lothar Reinhardt, who came from Cologne and was not related to Gottlieb. Lothar, Sr. settled in Ontario and established a well-known brewery in Toronto.
The Toronto business and family history have been well-documented, but the Montreal Reinhardt story, much less so.
It’s long odds that two German-descended Reinhardts would brew lager beer in a mostly French and English city and not be related, but there we have it.
The Reinhardt Salvador brewery merged in 1907 with the newly-established Imperial Breweries Ltd. but it appears Lothar Reinhardt, Jr. continued involvement with the new business. There was a specific reason, which I’ll explore in a future post.
Finally, Imperial Breweries too was rolled into National Breweries in 1909, but its brief story is of absorbing interest, which I’ll return to as mentioned.
The ad below (freeview clipping from newspapers.com, sourced here) shows clearly there was no connection between the two Reinhardt families. German Street, or rue Allemande, was later renamed Hotel de Ville Street.