Oh Help Me, Dear Doctor…
I’ve discussed earlier that Victorian medical journals regularly mention (beverage) alcohol to aid treatment. Often their pages contained analyses of various liquors with opinions on therapeutic value, and even ads for beer and other alcohols. IPA was a favourite in this regard.
The idea of alcohol as a medicine is very old in Western culture and never entirely disappeared.
In a time when sulpha drugs didn’t exist and care was rudimentary, folk medicines still held sway in the public imagination, and alcohol was always a star performer. Physicians were not exempt, faute de mieux, perhaps.
To be sure, some of the Faculty resisted this tendency. In the U.S., Dr. Benjamin Rush was an early opponent of excessive alcohol use, especially spirits. But most doctors must have viewed alcohol indulgently, judging again by all the attention given the subject in their media.
As late as 1907, one reads encomia to whisky and beer in The Lancet. Consider the one below for an extra stout from William Dulley in Wellingborough, central England. We are told the alcohol level, 7.32% abv, the gravity, and that the beer is free from acidity. Were that not enough to guide the reader, it is helpfully added that the stout is “soft” and “very malty”.
One can be forgiven for thinking the source is a magazine for sybarites, indeed the writing sounds like a taste note from a consumer beer book…
But it reflected the times. The note in the same page on a Scotch whisky is in similar vein. The writer noted the product was all-malt (not a blended whisky), and compared the sample to a “genuine old brandy” suitable for medical purposes whose legitimacy he took took for granted. Some doctorly restraint was shown by a caution directed to the vendors to cease describing the whisky as “anti-gout and rheumatic”.
So as not to favour malt-based alcohol, the same page noticed the increased availability of South African wines – all the bases were covered.
What is left of the old idea of alcohol as medicine? Very little. The image probably survives – just – of the St. Bernard rushing to rescue lost mountaineers with keg of brandy strapped under the chin. There is a vague idea still of alcohol as a reviver, a pick-me-up, especially as a hangover cure. Apart from that, all we read of is to avoid alcohol, or limit consumption, due to its many dangers when abused.
Yet, thank of cannabis. It has made inroads in this area, in fact it occupies today the field alcohol formerly held. An idea which once seemed impertinent, “medical marijuana”, is now taken for granted in society at large and in many medical circles. Many, but not all.
Will history repeat itself and kief finally be banned from the medical bag? Time will tell.
The handsome ad below is from Campbell Praed, a brewery which had absorbed Dulleys of Wellingborough. The stout shown may well have been the Dulleys recipe. Campbell Praed was later taken into Phipps of Northampton, an amalgam of breweries which lasted into the 70s. Some of the Phipps brands have been restored by Albion Brewing, whose site is the source of the ad below, here. The site contains a good chronology of Phipps’ history.
One can see in the old ads a sign for Ratliff’s stout, and the legend reads, “For when you are tired”. Again the idea of stout as reviver and tonic. The line with medicine was somewhat indistinct even in the early 1900s. Guinness made good hay of it with its famed tag line, “Guinness Is Good For You”.
But just as the whisky bottle exited from the doctor’s bag later in the century, Guinness finally dropped a campaign which, despite the questionable veracity, shifted some lucre in its day.
Note re images: the first two images above were sourced via HathiTrust, here. The last image was sourced from the page linked in the text. All rights therein or thereto belong to their sole owner or authorized user. Images are believed available for educational and historical purposes. All feedback welcomed.